Corporate Social responsibility Case Study

Shell's Global Social Responsibility Initiatives

OR

Abstract:
By the turn of the 21st century, corporate social responsibility (CSR) had been gaining rapid importance and Royal Dutch/Shell was one of the first oil companies to weave CSR into its business philosophy. It undertook various projects that aimed at sustainable development of the regions where the company operated. The Shell Foundation was established with an initial endowment of $250 million from the Shell group and was actively involved in various sustainable development projects across the globe. Shell's global initiatives were rewarded with the World Environment Council Gold Medal for International Corporate Environmental Achievement in 2001.

Pedagogical Objectives:

• To discuss how commitment to sustainable development turned out to be Shell's competitive advantage and how it would benefit Shell in future

Keywords : Corporate Social Responsibility Case Study Royal Dutch/Shell, Shell, Shell Nigeria, Shell Foundation, Brent Spar, Corporate social responsibility (CSR), Sustainable development, World Environment Council (WEC), Shell's business principles, Importance of CSR, Africare, Shell India, Shell Canada, USAID, Global operations